Blog

As we begin to enjoy warmer days and blooming landscapes, guests are ready to explore, recharge, and reconnect. According to HomeToGo, searches for spring stays between March 20 and June 20 are up 14% year-over-year, while Pinterest reports a 40% rise in pet-friendly getaway searches among solo travelers. This spring, guests seek more intentional, experience-driven escapes—centered on wellness, nature, and meaningful connection.

For hospitality professionals, spring is the perfect time to refresh offerings. Below are the top 5 trends shaping guest preferences this spring—and how your property can meet them with ease.

1. Wellness Travel Is on the Rise

After a long winter, vacationers are prioritizing physical and mental well-being. According to Hilton’s 2024 Trends Report, 37% of Millennials prioritize wellness-focused experiences when budgeting for travel, reflecting a significant emphasis on health and relaxation in their vacation plans.

• Spa Treatments & Retreats: Create packages that include massages, aromatherapy, facials, or yoga sessions.
• Fitness Offerings: Cater to active guests with gym access, outdoor classes, and wellness excursions like paddleboard yoga or nature hikes.
• Health-Conscious Dining: Offer seasonal menus with plant-based, organic, or nutrient-dense options. A juice bar or breakfast bowls can make a lasting impression.

Amenie offers everything from advanced spa equipment to premium linens and cleaning supplies, making it easy to craft a high-end wellness experience.

2. Outdoor Escapes Are in Demand

Travelers are eager to explore in spring. A Skyscanner report highlights that Americans are increasingly seeking escapes into nature, such as beach getaways, mountain hikes, and stargazing under unpolluted skies.

• Excursions & Activities: Partner with local operators for hiking, kayaking, horseback riding, or bike tours.
• Adventure Packages: Bundle lodging with gear rentals, maps, or transportation to nearby natural sites.
• Rustic & Nature-Inspired Stays: Promote glamping tents, eco-lodges, or cabins with outdoor amenities like firepits or hammocks.

Bonus Tip: Include extras like trail snacks, bug spray, and sunscreen to boost satisfaction.

3. Family & Group Travel Is Surging

Spring break and long weekends are driving a notable increase in family and group travel. According to Booking.com, searches for family accommodations are up 8% year-over-year, while flight searches have surged by 21%, signaling a strong desire for easy, convenient getaways. This season, families and groups are prioritizing comfort, flexibility, and safety when choosing where to stay.

• Kid-Friendly Amenities: Offer cribs, high chairs, activity kits, and family-friendly menus.
• Group Incentives: Create discounted rates for multi-room stays or extended bookings.
• Onsite Fun: Add activities like lawn games, movie nights, or DIY stations that appeal to all ages.

Safety Note: Equip your property with slip-resistant mats, first-aid kits, and baby gates to attract traveling families.

4. Solo Travelers Are Seeking Connection

Solo travel is experiencing a significant surge, with 42% of individuals planning solo trips in 2024, according to a survey of over 2,600 travel insurance customers by Squaremouth. This growing demographic often seeks immersive and low-stress experiences.

• Community Events: Host group dinners, guided tours, or hobby-focused meetups to foster connections among solo guests.
• Private Retreat Options: Offer quiet zones, meditation areas, or personalized itineraries tailored for individuals traveling alone.
• Pet-Friendly Rooms: With more solo adventurers bringing pets, providing pet-welcoming amenities can enhance their stay.

By catering to the unique preferences of solo visitors, properties can create enriching experiences that encourage repeat visits.

5. Sustainable Travel Is a Spring Staple

Sustainable travel remains at the top of many guests' minds. In fact, 65% say they feel more confident booking properties with verified eco-certifications, according to Booking.com’s 2023 Sustainable Travel Report.

• Eco-Conscious Features: Highlight refillable toiletries, energy-efficient appliances, and recycling programs to appeal to environmentally conscious guests.
• Green Dining: Serve farm-to-table dishes and partner with local producers to reduce carbon footprints and support local communities.
• Low-Impact Experiences: Offer nature walks, birdwatching, or conservation-based excursions that promote environmental awareness and minimize ecological impact.

Pro Tip: Incorporate optional carbon offset donations at checkout to demonstrate your commitment to sustainability and allow guests to contribute to environmental initiatives.

Seasonal Events & Booking Behavior

Tying your offerings to seasonal events and holiday travel increases both visibility and conversions.

• Local Spring Events: Promote festivals, markets, and community gatherings.
• Holiday Packages: For Easter or Mother’s Day, include brunch menus, egg hunts, or spa treatments.
• Seasonal Decor: Refresh common spaces with florals, pastels, and nature-inspired accents to set the tone.

Adapting for the Season

Whether it’s a solo traveler with their dog, a wellness-focused couple, or a family on spring break, travelers this season are booking with intention. By understanding what matters most and offering thoughtful, experience-rich options, your property can stand out—and spring forward.