Blog

In hospitality, guest experience goes beyond what guests see. What they smell often shapes how they remember a stay. From the first moments in a guest room to daily routines in the shower or locker room, scent plays a direct role in perception, comfort, and brand recall. That’s where sensory marketing in hospitality becomes a strategic advantage. A well-defined hotel signature scent helps create a consistent brand experience—one that… Read more

Cleanliness remains one of the most influential factors in overall hotel satisfaction. In 2024, room cleanliness created a dramatic -9.52 point impact on hotel scores, making it one of the most influential factors in guest sentiment. With 48% of guests likely to write reviews after negative experiences, a single housekeeping oversight can reverberate through your digital reputation for years. This comprehensive guide breaks down the most persiste… Read more

In the hospitality industry, every interaction shapes the guest experience. From the warm greeting at check-in to the gracious handling of unexpected challenges, your staff's communication skills determine whether guests become one-time visitors or lifelong advocates for your property. Research reveals that only 25% of guests report problems directly to hotels, while the remaining 75% share their frustrations through word-of-mouth instead. This… Read more

Late room readiness remains one of the most common challenges in hotel operations. When rooms aren’t ready at check-in, frustration rises, and service perceptions decline—often leading to negative online reviews. With STR reporting average U.S. hotel occupancy rates above 65%, most properties operate with minimal turnaround time between departures and arrivals. In this high-pressure environment, maintaining consistency and cleanliness… Read more